Frequently
Asked
Questions

The Google Ad Grant gives eligible nonprofits up to $10,000 per month in free Google Search advertising. For animal shelters, this can help more people find adoptable cats, foster opportunities, volunteer needs, donation pages, and other key resources.

Most 501(c)(3) nonprofit animal shelters and rescues may be eligible, but Google has requirements around nonprofit status, website quality, and account compliance. We help you understand what needs to be in place before applying.

Our core Growth plan is $200/month with a 12-month commitment. This includes setup, campaign creation, ongoing optimization, and quarterly performance insights.

The Growth Plan includes Google Grant setup support, campaign creation and launch, adoption/foster/volunteer campaign strategy, ongoing optimization, conversion tracking recommendations, and quarterly performance reviews.

Timelines vary based on your website, location, search demand, and campaign goals. Many shelters begin seeing useful traffic shortly after launch, but the strongest results usually come from ongoing optimization over time.

Yes. If your shelter has been denied or struggled with compliance, we can review common issues and help you identify what needs to be corrected before trying again.

Yes. Ongoing optimization is part of the Growth Plan. We continue reviewing performance, refining campaigns, and helping your shelter get more value from the grant.

The Growth Plan is designed around a 12-month commitment so campaigns have time to launch, collect data, and improve. This gives your shelter a stronger foundation and clearer long-term results.